In 'De taal van leiders', Daniel Mizere reveals why some political speeches become timeless while others simply fade from memory. Using examples from leaders like Rutte, Macron, Obama, and Zelensky, he explores how top politicians shape their messages to resonate globally.

From emotions to hard data, and from social media to classic rhetoric, this book delves into the building blocks of impactful political communication. Daniel breaks down the principles of logos, pathos, ethos, and the persuasive power of repetition, showing how language can sway minds and shape history. Discover the tools of persuasive leadership in this essential read for aspiring communicators and seasoned leaders alike. (The book is available in Dutch).